An older man holding a microphone and speaking, wearing a beige jacket and a light blue shirt, with a blurred background.

Photo by Gage Skidmore

After three decades in Congress, Dana Rohrabacher was out of touch with the district. But we had a two-fold task: make sure a Democrat made it out of the primary and then tie Dana’s out-of-this-world views to issues that the district cared about.

Our mail needed to disqualify Dana as being out of touch with Orange County. In a crowded environment, we used a mixture of creative approaches while echoing the campaign red box and amplifying the HMP TV messaging.

Our 12-piece general election program stood out in mailboxes, giving Democrat Harley Rouda the edge to ultimately defeat the three-decade incumbent.

Defeating Dana Rohrabacher

A space-themed political graphic criticizing Congressman Dana Rohrabacher, depicting an astronaut floating in space with Earth in the background. Text explains that Rohrabacher has lost his way, orbiting another world with views such as refusing to s
An illustration of a person dressed in an astronaut suit holding a helmet, standing on a moon-like surface with a starry sky background. There are two flying saucers and bold text that says, 'Beware! Dana Rohrabacher must be from another planet with
A cartoon illustration of a person with gray hair wearing a gray suit, white shirt, and blue tie, with a red badge featuring a yellow hammer and sickle on the chest. The background is red with bold text reading 'The Case Against Dana Roharabacher' in
Greeting card with a Mars landscape background and large text that says "Greetings from MARS". Smaller text below reads "with views like these, Dana Rohrabacher must be living on another planet."
A political flyer mocking Dana Rohrabacher's positions with images of records labeled with controversial statements. The flyer features a large photo of Rohrabacher on a stack of records, and sections with vinyl record labels highlighting different i